The solution
Algolia met Lacoste’s challenge of providing direct, as-you-type feedback from the search box with results in under 50 miliseconds. This high standard in speed is met globally, thanks to Algolia’s unique Distributed Search Network across 16 regions, covering Lacoste’s 11 key online markets. This means that search queries can be automatically directed to the closest data center, and that network latency is drastically reduced.
Recognizing that relevance is a challenging technological and UX problem, Lacoste was impressed with Algolia’s solution that provides both powerful results and removes the “black box” e!ect by allowing business stakeholders to understand and control relevance. With features like typo-tolerance, synonyms, word separators and optional words, Lacoste provided users with an ultra-functional search, reducing bounce rates by 88%.
One of the key results Lacoste achieved with Algolia is an increase in conversion rates, powered by the ability to implement business logic within search. For example, Lacoste is able to apply custom rankings, showing recommendations for their best sellers or items in stock that they’d like to promote. Features like Query Rules and personalization enable Lacoste’s business team to influence ranking behavior of the engine for specific queries, rapidly adjusting to user intent and boosting conversions.
Last but not the least, Algolia’s uniquely powerful crossplatform presence means that Lacoste’s users can search and buy on mobile just as easily as on desktop, boosting mobile conversion rates by 62%.
Lacoste’s migration to Algolia was complemented by partners. Altima - Accenture led the development and maintenance of the application, supported by Telios, whilst Early Birds provided an extended layer of site personalization.
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